~snip~
that is correct - the only option for a poor person like me is to watch the broadcasted matches
because a person like me can surely not afford a visit to the expensive country like America and Canada.
The thing is that most people in the world, by far, will be watching the world cup in some kind of broadcast way. Either at home, at a bar, or through the internet.
It's probably one of the main ways for them to make money. Everyone pays for it in advertisement.