when we adopted Bitcoin as a treasury reserve asset we started by converting $250 million to bitcoin” after which due to the positive market feedback they got in their stock price, they bought another $175 million worth of bitcoin.
This is the reason why MicroStrategy keep benefiting from Bitcoin, it's because they keep on buying. They just DCA into the market and don't have to worry of the price if it's rising or falling. We can learn from MicroStrategy and follow their footsteps because there's no disadvantage in investing in Bitcoin. The only thing that might go wrong is when the market stop giving profits because it has collapse but that won't happen.
Some individual might say it's because MicroStrategy has lots of money that's why they can keep buying even when the market is in bear but to profit form the market, you should be be buying when the market is in fear because everyone is selling and Bitcoin are cheap.