I used to have an incident where I bought the wrong coin, which made me suffer a loss, although not much. But I've spent a lot of time looking for it and when I found that the coins weren't going up, I was disappointed. But it was all a lesson for me and I hope not to repeat it next time. And I agree that finding coins like Pepe really takes time to identify them. We also have to avoid the temptation of certain media inviting us to buy one or two new coins we don't know about.
The issue is that in fact coins like PEPE are everywhere, what we do not know is why a particular coin gets immense success while many others fail, now in the case of a coin like bitcoin this is easy to explain, as the fundamentals of bitcoin are so strong that a whole market sprout around it.
However we cannot explain the success of PEPE in the same way, PEPE is just a meme coin that captured the imagination of meme coins investors, however just as PEPE got that success it could have happened to any other coin, as there is no reason we can name which can explain why PEPE became that successful.