Nothing happens by chance, everything is well thought out, and apart from profit, the point is to put as many users of this HW as possible in a position where they can be controlled. Of course, not everyone will accept the new service, some because of the price and KYC, others because they understand how absurd and dangerous it is, but let it not surprise anyone if Ledger turns that service into something mandatory in the future, because their "mothers" and maybe even 200 millions of users are super satisfied and they will ask the company to protect those of us who don't understand it.