They are probably either looking to get quick bucks or not in the mood to get involved in the community. People stay in a particular project because they might have discovered the niche they want and somewhere to stay, like here in the forum. Then that will be the part where "long-term" is the goal.

If you think about it, a quick build project could look better. It's a baby, and are you sure you can take risks with those kinds of projects? I don't think people will jump at that opportunity unless you can.