Agreed. Even more recent example is Ledger's mess and I own a Ledger Nano S. This goes to show that reputation isn't everything.
Amid these private keys exposure to third parties by Ledger the Trezor sales have seen almost 900% rise according to some articles and this was going to happen as people who are using HW needs full privacy and when they came to know it's being compromised they automatically shift to other options as Trezor is now the one option with them.