I'd like to say that they failed to rally every people's support to have continue using their service. Aside from that, their job is to manage belongings from other people and they don't have the control for their people whatever choice they will make regarding money and economy, which is why they will be doing whatever it takes to badmouth other money making strategies if it happens that they cannot get their hands on that particular strategy. That's what usually happen in crypto since it is decentralized ecosystem.