Traders generally tend to gravitate towards bullish markets as they offer greater opportunities for profit with lower risks of losses compared to bearish markets. This preference is based on the observation that during bullish periods, there is typically increased market activity and positive sentiment. However, it is crucial to exercise caution as some individuals may falsely present themselves as mentors during bullish times, only to disappear when the market turns bearish. Investors, on the other hand, often see bearish markets as an optimal time to make investments at lower prices, while taking advantage of bullish periods to sell their assets.