Just follow step by step
1 vertminer  https://www.dropbox.com/s/dfx474gasa7d2md/VertiKev.zip
2 Just read a little  https://bitcointalk.org/index.php?topic=466867.0
You have to set vertminer.conf and start.bat files after that you can start by clicking start.bat file

Why can't windows read them?
Right click on file / edit.
or use http://www.pcworld.com/article/2048848/notepad-offers-portable-notepad-features-for-programmers.html
or change extension from bat/conf to txt