Think of all the unbanked people in the world who can't even use these apps, with LN everyone could.
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I very much agree with you that ordinals are a waste of space in the block, but regarding the question of LN development I had already mentioned it in my thread that in my opinion we don't need new portfolios because we already have so many and those can be improved but more applications are needed. For example there are many apps (I say some at random) Uber, Ebay or less common sites that use PayPal or credit cards or new payment systems always through Fiat, instead if we were able to implement a payment through LN that would be the real victory . Think of all the unbanked people in the world who can't even use these apps, with LN everyone could.