It's just the same with the normal projects but if there are something new that your project can offer and has a real use case then that's gonna be taken by most investors.
You see today that projects are just for the quick profits so as the investors and once you land on an exchange, you'll be dumped by most investors and the same goes with the developers.
There's nothing new to these and that's why if there are projects that are thinking of improving it, you might want to look at the past projects those that have been popular but then became obsolete.