Attracting users as well as public interest requires a strong communication strategy to do so, don't be too confident that product quality can make a difference when certification comes from one-way. Put yourself in the position of what the user wants, I think simply about how it will benefit me to use it, and sometimes the main problem seen in this market is just about profit side. The accompanying hype elements are also just to guide people with news streams that are sometimes unnecessary. Money, relationships, development teams, partners, specific strategies, ... and many different factors will make any project powerful or forever just an illusion. So if you really believe in yourself doing well, what your results are showing and your project's reach in the community will tell you where you are in the crypto space.