If you are a risk lover then make thorough research on a project before jumping on it and always consider it's community, use(if any)...
Buyers are currently facing confusion regarding the true meaning of DYOR (Do Your Own Research). Altcoins employ various strategies such as KYC, SAFU, influencers, Twitter and Telegram bots, paid high points on DEX, and CEX listing poor coins.
My perspective: Seek out projects in incubation that aren't reliant on influencers or hype. Join communities early, engage actively, ask questions, and observe closely. Invest only what you can afford to lose and remain vigilant. Don't rely on followers/subscribers count.
Bonus: Trust teams with exposed profiles (e.g., LinkedIn) and assess their past activities.