Start a signature campaign in this forum where many investors of this industry are reading and interacting. Promoting a project outside this industry or platform is indeed good as well but knowing your target audience would answer whether which will give you higher number of investors. Creating a campaign for a project eould be a good idea to promote because it would be introduced in the right manner. Just observe nee projects being posted in different sections of this forum, which are not well introduced; it creates suspiscions of fraud and scam.
Th main problem we always have is trust.
Some projects teams will last for more that two years trying win the heart and trust of the general public and once they succeeded some wlll end up scamming the investor that is why peke are always skeptical about new project.
We cannot do something about this other than securing profit and not to be too confident that a project would last for a lifetime. Always anticipate a worse case scenario in order to properly manage the risk.