Casinos are really making money that is why we are seeing new casinos being launch online and there numbers are increasing everyday. Influencers especially gambling ones are earning big from casinos because they are always inviting people to Casinos which is what is making many casinos keep having traffic. There are some bet that the house for have an edge over gamblers during winning that is why many of these casinos would never go bankrupt unless the team are misusing the casino funds anyhow.
But not all new casinos can compete with other new or old casinos because gamblers will choose a casino based on what they are looking for. It might be easy to launch that new casino but difficult to sustain it, let alone grow it until it becomes big and reputable. And this can only be achieved by a casino with a team that works hard and wants to make their business big. And to develop the casino to become big, it is necessary to promote and some casinos hire influencers to help market their casino.
Aside from what is stated, casinos also need to give more bonus to their existing clients and offers big bonuses to their new ones or give more what you're competitor offers to their own casinos. These may sound expensive and not profitable but in the long run, it will be all worth it, it's just all about sacrifice to be more known so that many customers will flock towards you as that will mean a steady flowing income.
This is a proven working strategy.Stake one of the big casinos have been implementing this from quite some time now and yes they give a lot of money in free bets,with monthly bonuses to their user base which is a big one but in the end they get rewarded as most likely 99% of the users lose this money and continue playing by depositing money and making a profit to the casino.This has this benefit described here but also another one,I as a happy gambler that receive this free bonus will tell my friends,hey listen you get this free money if you are a gambler that wagers a lot and I will do free publicity to them,the same for an influencer,they are paid money to play with big bets in order to attract more people to gamble.