In my opinion, everything is in the hands of the team itself, which is responsible for developing and making some improvements to casino features and promotions because the owner only provides what the team needs and also observes the development of the casino business that he has.
Competition in the casino business is indeed very tight lately, so the team must have ideas to provide an advantage that other casinos don't have so that there will be special interest from gamblers.
In fact, some casinos are willing to spend large amounts of money to hold promotions or contests so that more and more gamblers are interested, even though this promotion or contest is still uncertain whether the budget used will provide satisfactory results or not, but this is what the casino business must dare to take decisions even involving large amounts of money for the sake of the development of the casino itself.
although the competition is very fierce in the gambling industry, but if the casino already has a lot of customers as well as one of the biggest casinos I don't think it is necessary to carry out promotions that spend too much money to attract the attention of new customers. because if the casino has become big, of course it will be enough to do advertisements, of course, people out there will already recognize that the casino is very big and trusted, so there is no doubt thinking about any risks.
except for the things you mentioned are done by small casinos that have to compete with casinos that are already big.
You need to know that even though the casino is big and has many customers, I'm sure every gambler has the option of several casinos that he uses so that if the casino that is already big doesn't always try to get new customers then in the future when there is saturation from gamblers and they feel they want it The thing that's more interesting than other casinos is that it doesn't rule out the possibility that gamblers can just leave the casino.
I assume that for a long term it is not just a momentary achievement because more and more casinos will be created every day, which of course will also improve.
You should understand what I mean because there comes a time when a gambler gets bored and wants to try the new experience at another casino.