Because to me and you it seems valueless but for the team it had a value. When a project starts, it starts with a dream and until it fails the teams always think they will have a successful project and fulfill the goal they have.
If they really value the tokens so highly then they should approach mainstream media and pay them using those tokens in order to be advertised and they will see how much of a joke it is.If they value the tokens so highly, then why are they looking to be funded in BTC or ETH?
I'm one person who thinks the whole thing of advertising in exchange for tokens is just a complete scam. I mean, there are tools that can generate ERC20 in matter of minutes, but someone expects you to exchange your hard-earned Bitcoins or ETH in for the tokens created with zero effort... NAH, not for me.