You are right but it is very important to have enough experience to find a really prospective projects because most of new projects becomes unuseful for people and stop to work and the price of their tokens falls to zero.
It is very hard to develop the project and attract attention to the project during the fall of the market. That is why many projects will not be able to survive during the fall of the market.
The development of the project depends too much from the results of IDO, because it is very important to attract a necessary sum of money for the future development of the project.