Am I the only one who thinks that Saudi will likely one day if not in the nearest future shift big attention to themselves when it comes to football. Don't think it is difficult for them to do. If Messi by any chance joins Ronaldo there, you will not imagine what their viewing time or watch hour will look like.
There television rights, market, tourism and many more will boost in the Saudi League. Benzema is almost there, let's wait for the official announcement.
Yes, the Saudis are making smart steps (probably easy, with an infinite amount of money, but still). People love loud signs even without a big sporting background, as we see, for example, in absolutely moronic exhibition fights that have no sporting meaning, but at the same time gather a huge audience.
By the way, I would like to see how the world would react if the Saudis were able to lure the most prime players into their championship - for example, Mbape and Haaland. What would the Champions League and just Europe look like without these monsters?