In my opinion, everything is in the hands of the team itself, which is responsible for developing and making some improvements to casino features and promotions because the owner only provides what the team needs and also observes the development of the casino business that he has.
Competition in the casino business is indeed very tight lately, so the team must have ideas to provide an advantage that other casinos don't have so that there will be special interest from gamblers.
In fact, some casinos are willing to spend large amounts of money to hold promotions or contests so that more and more gamblers are interested, even though this promotion or contest is still uncertain whether the budget used will provide satisfactory results or not, but this is what the casino business must dare to take decisions even involving large amounts of money for the sake of the development of the casino itself.
although the competition is very fierce in the gambling industry, but if the casino already has a lot of customers as well as one of the biggest casinos I don't think it is necessary to carry out promotions that spend too much money to attract the attention of new customers. because if the casino has become big, of course it will be enough to do advertisements, of course, people out there will already recognize that the casino is very big and trusted, so there is no doubt thinking about any risks.
except for the things you mentioned are done by small casinos that have to compete with casinos that are already big.
you are wrong imo, after all customers need attractive prizes so they feel comfortable and continue to be interested in playing on gambling sites that have that big name, for example roobet, roobet is one of the world's biggest gambling sites but until now they are still carrying out various promotional events like bonuses and contests, this shows that roobet really wants their customers to be satisfied
For a business then retaining such popularity and recognition would really be needing this on which in terms of marketing, then they should really be that aggressive or else they might really be that forgotten.
Well, there are platforms which arent that active that much when it comes to promotion but still they do have that significant numbers of players on which it would be considered to those who are loyal
but having that continous and aggressive type of approach when it comes to marketing then they could possibly hook up new players which would play out on the platform and keeps adding up
basing on the bonuses and promotions that they would be putting or giving into. We know that this market is still vast, even though competition is really that high
it doesnt mean that there would be no users would be keeping on getting in which it is really that normal.