It is really tempting to bet higher especially when we experienced good amount of winnings, losses and winnings often tempt us to bet more, in order to fast tract the recovery of losses and to be able to win bigger amount if we happen to be in a winning streak.
If a player is trying to recover his loss in gambling then he's on the wrong side because it's not like trading and you should treat it as entertainment source where you place bet and if lucky you can get rewards for it.But you are right on the part that sometimes the temptation to bet more is really there when we continuously loose or win to see more desired results but we should limit ourselves there.
better to approach gambling without expectations in a way that "what you win is a bonus" instead of trying to come on top everytime