Its a loss leader for sure, I agree with this point of view but its not like we havent seen this before and it can be a success if they are moving towards mainstream at all.   Theres plenty of rich people out there or those who will borrow to buy something unique, make it Apple and you add a legion of fans of which Iam not one but I do understand their customer loyalty is off the charts compared to most brands.   Main concern is that unique product and also to be ahead of the crowd, if they get yet another product that has a large share of a growing market then its a success.  They carve out a profit later from that foothold they garner by acting now.

BTC to meet 24k I think before we can judge its performance vs the 200 week average, it should rebound above but the MA itself is not support.  The closing prices of last summer is where I think it should hit and bounce.