In my opinion, the factor that caused Binance to experience a crisis was because it was too ambitious and expanded in many countries. In my country, the Binance group also opened exchanges but it seems that there are not many users. They advertise in many media such as television, newspapers, online media and many more. Of course this costs money. marketing increases.
On the other hand, aggressive marketing is a normal business practice, which any self-respecting company should use. The global battle was bound to happen sooner or later - and it is good that there is such a strong exchange as Binance. in my opinion, the SEC made a mistake in choosing a competitor.