Of course to get rich. There's nothing about memecoin that makes it such a prestigious project. They take advantage of people who dream of generating returns up to tens of times like SHIBA and DOGE. Coins like PEPE are also trying to gain community and enlarge their community so that the coin continues to be used and increases in value. One day as the community gets bigger I'm sure their prices will go down and keep going down like what happened to Shiba.