I think it's quite alright considering those are getting viewership as well, they can't just do sponsorships on Manchester united or city or Liverpool etc etc, those are huge amounts and they will not be able to get it. There are way too many clubs who do not like gambling sponsorships neither because they feel like it's too risky, it could get banned any moment and that is why they prefer lesser money most of the time and get other stuff. I think it would be wise to continue down this road as long as FA allows them to do so.

It's not that easy because betting and sportsbooks are always getting extra audit by these organizations and even if a single thing is missing, they do end up not allowing them to sponsor anyone. So doing it is really valuable without a doubt.