Meme coins have become popular because of their association with internet trends and viral memes. They attract a large number of crypto enthusiasts, including those who are new to cryptocurrencies. People invest in meme coins hoping for high returns, inspired by the previous success stories of meme coins. this is the basis why people invest in it.

I think the future of meme coin is uncertain. As the crypto market matures and regulations tighten, the long term value of meme coins may come into question. Their survival depends on community support, utility, and adapting to market changes.