Exactly. That's the real issue here. But there's nothing we can do about it, especially if we want to encourage openess on the Blockchain. Otherwise, we'd be going back to the era of censorship. Given the fact that most Blockchains have scaling issues, all of these worthless ERC-20, BRC-20, and NFTs will ultimately clog the network with high fees and slow confirmation times. The market will ultimately decide the ideal fee rates for the benefit of all. If we feel fees are too high, then we can simply move to another chain or use an off-chain (L2) scaling solution. Hype doesn't last forever, so I'm hopeful this will be all over soon. 
I don't think that hype needs to end, eth just needs to scale more for handling anything people are hyped about. Meanwhile i'll stick to sending eth via L2.In the end, what happened? I ended up with so little profit for using it that the gas fee I spent was nearly the same as my profit of 2 weeks, I spent 2 weeks of my life just for gas fee, it wasn't worth it. So l2 is still quite a long way to go, it can be a good alternative, but it needs to grow bigger.