There's no relation between exchange native token and Bitcoin.
Bitcoin is decentralized, no one can control the price, limited supply, independent, no one can freeze the coins. While exchange native token is centralized, the developer can control the price and manipulate it, unlimited supply, must need centralized exchange to trade, the developer can freeze their coins.
The only utility of those exchange native token is for the user who use their exchange, but since I avoid to use centralized exchange, there's no point for me to buy this shitcoins.
Exchange tokens like Binance's BNB and FTX's FTT offer utility to users of their platforms, such as reduced trading fees and access to exclusive features. This can be beneficial for users who frequently trade on these platforms. That means is true that exchange tokens are centralized and can be manipulated by their developers, which poses risks to investors. The proliferation of exchange tokens could contribute to market volatility and FUD, as seen with the Terra Luna and FTX case study. While Bitcoin is decentralized and immune to these issues, the overall crypto market can be affected by the actions of centralized entities.