Honestly this will be a very nice deal. I feel happy whenever I am viewing matches and I see the club sponsored by stake. I will automatically want the club to win.
It appears to me that I am working for both stake and the club. The last time I followed up, Stake was sponsoring Watford and after a few season they started sponsoring Westham also. But we all know that Chelsea is much more a bigger club and have much more exposure than the other former two clubs.