Hopefully, this is enough punishment to teach Morant. He is throwing away his good fortune by trying to be a thug. If he ever gets involved in a gun incident again, I think his sponsors will back away from him. I hope that does not happen before he learns his lesson. And maybe, while he is suspended he needs to go to therapy and maybe he will not do the foolishness he has done again. He is a baller, and we will hate to see something bad happen to him just because of his foolishness.
Everything is falling into pieces now because if I recall it correctly, before the NBA released its 25 games suspension for Ja Morant, Powerade and Nike already did their move a month ahead or just a couple of days after Morant was seen again holding a gun in a live feed. Anyway, this should be enough for him to start reflecting on his actions and that being thug will not get him ahead in life as that will just make his situation difficult.
While the punishment and sanction handed out to Ja Morant might seem lenient, it's going to have a huge significant on his general season, because that means he'll not only be losing several millions of dollars, but he'll always be out any possible personal awards next season, and that might have impact on his contract extension by the time that comes around.
The suspension almost certainly means that Morant will not be eligible for any end-of-season awards in 2024, such as MVP and All-NBA. Under the new Collective Bargaining Agreement that goes into effect July 1, a player must appear in 65 games (with limited exceptions) to be eligible for awards.
I know it could have been worse, but this is significant enough, however If the Grizzlies can survive and be a good position for those 25 games, then it could be a blessing in disguise for them having the best player heavily refreshed with 25 games gone already could put them in better spot for a potential post season run.