This is exactly the dilemma that Dortmund fans face. Is Dortmund a club that wants a championship or a club that wants to sell players and make a profit? They cannot do both at the same time. They came very close this year, but it didn't happen. Even if they were champions, they would continue to sell players. It's like a Dortmund tradition. Still, I think they are successful. If their aim is just to make a profit, it's a great club. In the championship race, they take place in the ranking after Bayern Munich and go to the European cups. I think this is success.
There is no dilemma for Dortmund fans, they see their team in the Champions League, they are trying to fight Bayern for the championship, this year they could not win, it's bad, but they showed that despite the fact that they sell top players, they can fight Bayern. Therefore, there should be no dilemma for the fans here, the team does not have any financial problems, thanks to their business model, in my opinion, this suits everyone.