It is how we explain bitcoin to people that will make them decided whether to invest or not.
The challenge I always have is to convince people
not to invest in bitcoin. After all bitcoin is not an investment and it is not meant to give you profit. It is a currency and if you want to introduce it to someone you should introduce it as a currency too. That way they won't have a heart attack each time price has a sudden drop or a sudden rise while using bitcoin the way it was meant to.