Gambling faces limitations, so marketers are exploring new ways to promote. Social media have become one of the methods. I have already written about
the top 50 Instagram & TikTok accounts for gambling advertising. But gambling is strictly regulated on these platforms. Therefore, Twitch may be a more suitable platform.
Twitch allowed streamers to share referral codes and links without restrictions for a period. Today, it is
prohibited to stream sites that include slots, roulette, or dice games and aren’t licensed either in the U.S. or in other jurisdictions. But following the rules, influencers can stream various gambling sites on Twitch.
We have collected 2,505 Twitch channels related to gambling and I make the top 40 of them sorted by the number of hours watched.
| idx | Name | Followers | Language | Hours Watched | Top category by HW |
| 1 | CasinoDaddy | 183,033 | English | 707,391 | Slots (99,7%) |
| 2 | SlotsMarko | 32,000 | English | 600,621 | Slots (100%) |
| 3 | SkipNhO | 1,250,000 | Portuguese | 535,614 | Virtual Casino (81%) |
| 4 | PokerStars | 327,000 | English | 512,140 | Poker (100%) |
| 5 | rachaxp7 | 199,000 | Portuguese | 382,578 | Virtual Casino (79%) |
| 6 | STANISLAW89 | 128,000 | Russian | 335,639 | Virtual Casino (94%) |
| 7 | ilGabbrone | 545,000 | Italian | 320,153 | Virtual Casino (89%) |
| 8 | ZLOYn | 857,000 | Russian | 307,565 | Virtual Casino (56%) |
| 9 | Andypsx | 94,000 | Spanish | 238,293 | Slots (100%) |
| 10 | egorkreed | 1,160,000 | Russian | 233,181 | Virtual Casino (70%) |
| 11 | k4t4n4 | 172,000 | Russian | 226,723 | Virtual Casino (36%) |
| 12 | Slotshub | 25,259 | Greek | 221,803 | Slots (100%) |
| 13 | ROSHTEIN | 1,070,000 | English | 218,262 | Slots (100%) |
| 14 | RobbinLud | 10,000 | Russian | 208,070 | Virtual Casino (100%) |
| 15 | KhovanskyToday | 105,000 | Russian | 199,053 | Virtual Casino (53%) |
| 16 | PokerStarsEspanol | 57,000 | Spanish | 196,284 | Poker (100%) |
| 17 | Casino_Squad | 68,000 | Italian | 194,948 | Virtual Casino (100%) |
| 18 | TritonPoker | 75,141 | English | 174,478 | Poker (100%) |
| 19 | aussieslots | 50,000 | English | 164,755 | Slots (100%) |
| 20 | yuuri22 | 106,000 | Portuguese | 154,733 | Virtual Casino (51%) |
| 21 | PokerStars247 | 173,113 | English | 148,791 | Poker (100%) |
| 22 | symbiolive | 131,922 | Portuguese | 138,976 | Slots (58,9%) |
| 23 | Kosteze | 111,000 | Russian | 138,509 | Virtual Casino (72%) |
| 24 | SemaKingg | 16,000 | Russian | 127,934 | Virtual Casino (99%) |
| 25 | SpinlifeTV | 86,000 | English | 125,964 | Slots (100%) |
| 26 | SEINTYS | 128,000 | Russian | 118,056 | Virtual Casino (38%) |
| 27 | cellinrj | 308,000 | Portuguese | 117,266 | Virtual Casino (60%) |
| 28 | Eskhato | 94,000 | Russian | 116,558 | Virtual Casino (100%) |
| 29 | PokerStarsFrance | 46,000 | French | 113,107 | Poker (100%) |
| 30 | ADM1TR1POW | 277,393 | Russian | 106,738 | Slots (45,6%) |
| 31 | fnxLNTC | 650,000 | Portuguese | 104,120 | Virtual Casino (95%) |
| 32 | topbonusio | 42,000 | Spanish | 103,057 | Slots (100%) |
| 33 | FEDOSIK_ZANOSIK | 15,309 | Ukrainian | 101,069 | Virtual Casino (100%) |
| 34 | B4W1N | 23,160 | Russian | 95,773 | Virtual Casino (100%) |
| 35 | GALINEOS | 18,000 | Polish | 95,302 | Slots (100%) |
| 36 | Bonusheroes | 15,887 | German | 90,417 | Slots (100%) |
| 37 | DiNIceTea | 117,000 | Russian | 89,526 | Virtual Casino (46%) |
| 38 | nokainlive | 68,000 | Portuguese | 89,102 | Virtual Casino (100%) |
| 39 | SLOTAKIAS | 24,000 | Greek | 88,981 | Slots (100%) |
| 40 | ProdigyDDK | 172,000 | English | 87,051 | Slots (92%) |
The information in the above top is relevant at the time of data collection. The
Demo_Gambling/iGaming Twitch Marketing Inventory List 2023 includes the number of peak viewers, average viewers, hour watched per day, active days, and etc.
More and more businesses are turning to influencers, considering their vast audience and impact. The effectiveness of influencer advertising can be attributed to the strong bond between influencers and followers. When influencers recommend or review products, viewers perceive their opinions as highly reliable, surpassing the credibility of traditional advertising methods. Influencers offer a unique advantage in terms of targeting, allowing advertisers to concentrate on specific target audiences. That's why we have compiled 2,505 streamers into a single list -
Gambling/iGaming Twitch Marketing Inventory List 2023, which served as the basis for this top. Considering the restrictions faced by gambling, influencer marketing on Twitch can become effective and allows companies to achieve more quality results.
Haven't gone to gambling twitch since their banning of anything that's gambling-related in the platform. But it's good to know that there are still streamers out there that are able to get past the ban hammer and gamble willy-nilly in front of a large audience. Furthermore, it's not really my cup of tea since I'm an experience type of person and I'd much rather do the thing myself than watch someone do it for me. It doesn't give me the same satisfaction and enjoyment per se, so streamers from gamers to gamblers aren't really my tempo.
Only guy I watched that's remotely connected to gaming and gambling at some point in their career is Moe (Yassuo), he was a famous youtuber back then turned twitch streamer and then a gambler after severe burnout from League of Legends, he got banned unfortunately from Youtube for reasons I do not know but he's trying to go back to variety streaming which is cool I guess.