They are not going to improve as a club and not going to be a desirable destination for great players if they do not change their approach. And I understand that in the end, a club has to think about money. But the problem with Dortmund is that they are only thinking about money. And they are not going to do very well with that mentality. It would have been good to even see if they actually invested that money into making a really good squad. But they don’t do that as well. The sad part is that they know this very well, but they do not want to do anything about it. They just want to keep doing what they are doing.
In general, I wonder how Borussia Dortmund manages to remain among the leaders of German football with such tactics of the annual sale of their leaders. On the other hand, after all this, it is not at all surprising that Bayern Munich has been consistently becoming Bundesliga champions year after year for the past eleven years. And even when Bayern Munich seems to be handing the title into the wrong hands, as this season, Borussia Dortmund is not able to take this title and take the decisive step.
Bayern Munich is the strongest team in the Bundesliga. Because they have a lot of money, they form the best squad in the Bundesliga every season. And as a result every season we see the dominance of Bayern Munich. Dortmund may have played well this season. Even then I would say that they don't have a stable squad to win the title. Also, this club forms teams with young players. Despite being able to perform well, the squad lacks experienced players. When a player becomes experienced, the Dortmund management makes money by selling him. If Dortmund's ownership changes or Dortmund gets a better sponsor. Then maybe they will form a strong squad. and will compete with Munich for the title.
The young players Dortmund has on their squad have the chance of winning trophies, Dortmund are so quick in selling this players out to another club, they do not use this players to get trophies first but they use these player's to make money for the club. If Dortmund really wants a trophy they will get but it is not as a challenge for them. Dortmund has the money to form a strong squad that can compete with Bayern Munich, but I can see they are not really in need of winning the trophy that's why Bayern Munich will keep winning the league no matter how bad their performance will be.
If the management of Dortmund can change their pattern and draft out a good target I don't see reason why they won't be able to win the Bundesliga if the management is really tasty for winning Bundesliga. Bayern Munich has good formation in making a strong squad, this has been the reason for their victories in every season.