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Personally, I think that maximizing your VIP level at a single casino is the better choice, unless there is an excellent reward offered by other casinos, especially if you have already reached the maximum VIP level.
I agree with you about this, because the higher the level = higher reward we will get. But maybe having 3 different accounts in 3 different sites with the same level can be an advantage as well because maybe the rewards are different to each others. Of course to have these 3 accounts with good standing level requires a lot of money to spend. Only those who have big bankroll who can have 3 high level accounts in 3 different casinos.