It's definitely nice to have an account at the casinos that is in the VIP program and can take advantage of higher promotions and rakeback programs. If I had to choose between having 4-5 normal accounts at different casinos or one older account with VIP status at one casino I would always prefer the higher rated account. Given that it's a well established casino that is going to be around for a long period of time. The earning potential of higher ranked accounts is very different from any beginner account, there are a lot of different promotions only for VIPs which we don't have any access to as a standard account. It's good if we reach such a status during our gambling career, but I wouldn't only gamble with the sole purpose of reaching a VIP status. As a regular gambler these things come by playing a lot over a long period of time and we shouldn't be too concerned about the status, because it can lead to us betting above our means only to try and reach a higher status.