She said the company needed to update its “fratty” image and change its “out-of-touch humor.”
Well, there's your problem right there. This clearly has nothing to do with some ill-defined concept of "wokeness" and everything to do with a failed attempt to make a trashy beer seem less trashy. That's why nobody took issue with Spuds MacKenzie, the
original transgender party animal.

A lot of fictional characters are not what we believed to be.
https://youtu.be/vxC1lYlmw1QThe dog was just acting. No agenda.
Helped But Light make $$$$.
Their replacement helped Bud Light -$$$$$$$$$$$$$$$$$$$$
Get Woke. Go Broke. Simple truth.