Immediately it is a new ATH I am taking profits straight up
If you planned on taking a profit at the new ATH you should have a good exit strategy to take your profit, implying this kind of strategy below would save you from taking a profit way too soon than supposed, I know how the feelings use to be when you exit the market early, and in some occasions, the market moves up like 2x from your point of exit, I suggest you should try this method while the market has not changed direction, 1st take 25%, 2nd 30%, 3rd 50%, 4th 70% and finally 100% 0f your portfolio.
When it comes to taking profits, the saddest experience is taking the profits too soon, I have experience this last week when bitcoin reached 27k+ I quickly took off some profits and within the next few hours, bitcoin raised to almost 30k and there after a few days Bitcoin touched 31k+ severally and that gave me a lot of bad feelings that hard I known I should have waited a little before taking such steps in taking profits too early.