I would be really shocked if at some point Microstrategy doesn't turn out to be a villain. For some reasons people feel the need to worship centralized entities 
But how John?
Sell off their holdings? . . . which they own and is their prerogative to do so. Anyway
the market would hoover them up and the shock would only be temporary.
The way Saylor talks and has educated a lot of people to the fact that there is no other
vehicle to compete with Bitcoin to store wealth for the long term.