If someone was to buy and hold, why would they get a wallet that doesn't pay interest?
That's because when you're using such a service, you're giving them full control over your funds. So if they ever go down (hacked, funds stolen, etc.) your funds will be gone forever.
We've had multiple incidents where millions of dollars were lost in the last year or so, with services similar to Nexo: BlockFi, Voyager, Celsius network, etc.