Public beef or fights involving billionaires, celebrities, or even top companies often puts them into the spotlight, attracting attention and generating increased traffic, hence, more income. My question arises as to whether you think some or most of these conflicts are genuine or intentionally crafted/orchestrated by the parties involved to maintain their prominence and financial gains.
Also, could this be considered as a strategic element of their business or career strategy? And If so, is this a good strategy?
At the end of the day, there's no such thing as bad marketing.
Marketing is marketing, if you are getting people's attention you are doing something right, I guess.
If you are referring to the Musk vs. Zuckerberg fight, this "beef" has nothing to do with a marketing strategy or building their personal brands.
Both Musk and Zuckerberg are extremely rich and famous. Maybe this is just them being narcissistic. Nobody knows how a multibillionaire thinks. I'm also wondering what's the point of this fight. Maybe they are trying to get the attention of the crowd while something important is done behind the scenes. I don't want to get into conspiracy theories here.