Yeah, really bullish on BTC, and maybe too much.
Because as you remind, you can't really predict the price. Don't forget playing with the company's funds is not the same as playing with your personnal finance. Different responsabilities since you have employees, shareholders, cash flow,...
You don't the MSTR going down to 0.
(edited to correct a typo)
The mere reason why they're averaging in, is actually because they know you can't predict short-mid term price.
And it's not even "playing with the company's funds" — there's a reason why holdings companies exist.