Personalized bitcoin addresses for branding? It reminds me of something. Hmm, won't something similar happen, as it did with domain names in the early days of the Internet? When all cool titles will have owners and will be sold for a lot of money. Of course, this is complicated by the presence of private keys and the wide variety of public addresses due to the large number of characters, which allows you to have many addresses with the same brand name.
In my opinion, it is not necessary to have a unique business BTC-address (in fact, this is impossible due to the many addresses with a similar brand name among the symbols of public addresses), but there are additional hassles. The need to have computing power to generate a unique address and ensure the safety of the private key in the process.
I also have a question. Isn't it easier to hack into such addresses containing unique brand names in a public address?
The use of recognizable words or patterns in a public Bitcoin address does not necessarily make the address easier to hack. The security of the address depends on cryptographic algorithms and like you said, the private key associated with the address itself..... The other question should be how easy is it to get access to the private key of a Bitcoin address and trust me, that is nearly impossible unless the said individual makes the mistake of publishing their private keys to the public