Public beef or fights involving billionaires, celebrities, or even top companies often puts them into the spotlight, attracting attention and generating increased traffic, hence, more income. My question arises as to whether you think some or most of these conflicts are genuine or intentionally crafted/orchestrated by the parties involved to maintain their prominence and financial gains.
Also, could this be considered as a strategic element of their business or career strategy? And If so, is this a good strategy?
I think you're reading too much into this. People are often blatantly transparent and where you may consider it to be some grand strategy of manipulation, more often than not it's just their pure narcissistic behavior on display. If you consider that such people surround themselves with "yes men" type people, then they are unlikely to hear much negative feedback and often end up in an echo chamber of their own making. However it depends what level of "celebrity" you're talking about, as they are quite distinct from billionaires, as some of them only built their supposed "reputation" through the drama that they create. Then you get unique examples like Kanye West, who are both mega rich and court controversy quite often, but still have little sense to show for all their money.