Since this service is new, I recommend caution until the legitimacy of the service is established.
It takes time and consistency of providing service to build a brand. I am sure if the management is dedicated enough and have done research about their competitors then some day they will start attracting clients and establish a good business.
We're MixGuru! - For the past 2 years we have been developing an innovative & trusted mixing tool designed to restore & maintain on-block anonymity, using CoinJoin technology to provide users with untraceable coins, protecting their identity and keeping transactions private - All housed within a simplistic & accessible User-interface teamed with 24/7 customer support.
2 years is a long time. The domain registered only couple months ago if I am not wrong. I am assuming you were in the development phase all those time and tested it offline. To improve the service I think you need a .onion version. You also need a dedicated bitcoin address that will represent your brand name and all sorts of verification should be done using this bitcoin address. A public PGP key will help too.
Last but not the least, a proper marketing plan. Let me know if you already have that. I have bitcointalk marketing experience and providing the service for the last few years. I can help you with that if you need any improvement anywhere. Here is my service page:
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