You're absolutely right! It's a total myth that a great product sells itself. I mean, how will people know about it if you don't spread the word, right? Even big companies like Google and Coca-Cola still pump loads of money into marketing.

But here's the cool part: one doesn't need a crazy budget to get the ball rolling. Digital platforms like Google ads, Facebook ads, and YouTube ads offer affordable ways to put business out there. They've got handy tools to track one's progress too, so you'll know what's working.