Referral bonus system is actually an advertisement system. It is the strongest advertisement system employed by gambling companies. This means that some parts of the money the company should be burning on promotions is channeled to referral bonuses. In a real life it is not a waste of time and according to Paxmao, it is not a favour the gambling company is doing for you. It is the reward of work done and people who knows how to convince others to play in their favourite platforms benefits from this.
Affiliate Marketing is one powerful marketing tool in online business for many companies. What online casinos did was to take it to the next level by giving a high percentage of referral bonuses than any other business? This is the only reason why everyone wants to venture into this business. There has been a rise of influencers who are trying to promote an online gambling platform as they are actually targeting the referral bonus. My opinion is that in the AI anyone can become an affiliate marketer for a casino if they have a plan in placed.
It's still effective if the actual person markets to gamblers based on their experience. It's more convincing than an AI. Perhaps AI marketing could work, but it will never be as effective as a person who is highly recognized on social media promoting a gambling site. AI has its limitations since it is created by humans, so it will never surpass the overall abilities of a human.