Good products that can sell themselves will sell better if there is good marketing for them. Marketing is very powerful and useful to business that even bad products will sell well if they have good marketing to promote it. Many business people who know the power of marketing invest heavily in promoting their products, they go as far as hiring professional marketing teams that will use the full power of the media through adverts, become sponsors to major events and even Hire celebrities on contracts to promote their products. They spend a lot for this because they know they will make it back more if their marketing strategy is successful.