Public beef or fights involving billionaires, celebrities, or even top companies often puts them into the spotlight, attracting attention and generating increased traffic, hence, more income. My question arises as to whether you think some or most of these conflicts are genuine or intentionally crafted/orchestrated by the parties involved to maintain their prominence and financial gains.
Also, could this be considered as a strategic element of their business or career strategy? And If so, is this a good strategy?
It seems that the reference starts from the two social media owners who will fight

Regardless of their image in the end I still feel that for their benefit they will clearly benefit because in this case their traffic is lifted and of course the big names like social media that they have will obviously also experience an increase so in this case for them it is clearly profitable.
But that does not mean that this can be a strategy for everyone because for those of us who do things like this it seems that we will only be an idiot in the eyes of others, different stories if big names like Elon or Mark Zuckerberg do it and they won't be able to do it every time ofcourse.