For your business, brand, or product to grow you have to make a conscious effort to make it more. Your service or product has to be superb, but I believe your marketing needs to be better.
A product is only as good as advertised.
You’ve certainly got to put in a whole lot of effort in order to stay afloat and ahead in this competitive business environment. For your brand to stand out from the other brands that produce more or less the same products or render the same type of service, you’ve got to put in work.
I agree that although, your product or service rendered must be top notch, your advertising should be even better.
The world they say is now a global village and with the right marketing strategy, your new customers are just a click away.
I don’t see a small scale business that sells petty items reaching out for any form of advertising as the business is barely surviving but for medium and large scale businesses, it wouldn’t be a bad idea to invest more in their marketing department.